Voice, case studies and your booking link

The voice sample

Paste two or three messages you have actually sent and were happy with. Real ones, including the blunt and the short. You do not write like a brochure, and the point of the sample is that the drafts should not either.

It goes to the writer with every draft. Changing it affects new drafts and leaves ones already written alone.

Case studies

One sentence each, one per line, and only ones that are true. The writer uses at most one and only where it fits.

Leave it empty rather than filling it with something aspirational. A draft that cites a customer you do not have is the worst thing this product could send on your behalf.

The booking link

Offered as a button in the inbox when a reply reads as interest or a request to meet, so you are not hunting in another tab at the one moment it matters.

It is never used in a first message. A booking link in an opener is one of the clearest signs that nobody typed it.

Your booking link in the help centre